It was a first for Durham Academy — launching an alumni-driven Giving Day. On March 28, DA Alumni connected with their classmates online and on social media to pay it forward and create new opportunities for current students through their financial support. In less than 24 hours, alumni blew past their initial DA Giving Day goal of 100 new donors and unlocked a $5,500 challenge gift. By midnight, total alumni gifts were more than double the goal with 255 donations to the DA Fund, raising $31,000!
Upper School students spent time in morning meetings this month learning about the Durham Academy Fund and how the DA they enjoy today was made possible by generations of alumni who gave back to their alma mater. Prior to and during Giving Day, students expressed their gratitude by crafting personalized postcards containing messages of thanks to be mailed to everyone who made a gift.
Upper School students also got in on the excitement of Giving Day through a good old-fashioned rivalry — a class competition. Members of each class were encouraged to contribute $1 gifts. The class with the highest level of participation won a bowling party. While ninth-graders pulled ahead early, a lunchtime upset put the seniors in the lead, which they held throughout the afternoon. Preschool teacher Sheri-lyn Carrow challenged her Sunshine class alumni to participate, offering to match each $1 gift with a $5 contribution (as an added incentive, she also visited the Upper School campus to deliver some in-person hugs).
“It was an incredible day, and we are incredibly thankful,” said Alumni Director Tim McKenna. “The response was more than we ever imagined. Thank you to our alumni for their incredible generosity and to everyone who helped make DA Giving Day such a huge success!”